Job: Public Relations & Marketing Manager

General Information
Position:
Public Relations & Marketing Manager

Number position available:
1

Compensation:
$59,234.03 - $94,096.91 Annually

Job Category:
Administration

ALA:
Position DOES NOT require a Master's degree from an ALA accredited program.

Description:

NOTE: TO BE CONSIDERD FOR THIS VACANCY, ALL APPLICANTS MUST APPLY ONLINE AT: https://www.governmentjobs.com/careers/alachua

 

This is responsible professional and managerial work for the Alachua County Library District's marketing and public relations division.
 
An employee assigned to this classification is responsible for responding to inquiries and questions from the media and the public and for providing information to citizens and Library District employees, utilizing written and telephone communications, press releases and other audio-visual techniques.
 
Work is performed under the general direction of a higher-level supervisor and is reviewed through conferences, reports, and observation of results obtained.
 Examples of Duties:
Supervises and coordinates the activities of subordinate employees including determining work procedures and preparing work schedules; issuing written and oral instructions; assigning duties and reviewing work for exactness, neatness, and conformance with the marketing and public relations division and Alachua County Library District policies and procedures.
 
Recommends personnel actions such as new hires, promotions, transfers, and disciplinary procedures including warnings, suspensions, and procedures.
 
Prepares and conducts employee performance reviews.
 
Prepares and conducts work related training for subordinate employees.
 
Meets regularly with members of the press to establish and maintain clear and effective lines of communication with the media.
 
Assists citizens with their requests for access to public information; meets individually or in groups; responds to telephone requests and requests in writing.
 
Informs District staff members and citizens of important topics via memoranda e-mail, public radio, television broadcast, etc.
 
Serves as the official spokesperson for the Library District.

Responsible for coordinating the response to all public records requests.

Develops new and creative ways to communicate the Library District's message to the public.
 
Provides print, digital graphic design, editing and copy writing services to Library District staff.
 
Supervises staff in the creation, design and production of print and graphic design projects promoting the Library District and its various services and programs.
 
Coordinates the creation and submission of various print materials for awards and grant funds.
 
Assists with research, and prepares reports, on legislative issues of significance to citizens and Library officials.
 
Develops materials to assist with the legislative effort at the state and national level.
 
Provides direction and supervision to subordinate employees in the development and production of Library District branding and marketing materials.
 
Performs the duties listed, as well as those assigned, with professionalism and a sense of urgency. 
 
NOTE: These examples are intended only as illustrations of the various kinds of work performed in positions allocated to this class. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position.
  
KNOWLEDGE, SKILLS AND ABILITIES
 
Thorough knowledge of the issues and events occurring in the Library District.
 
Thorough knowledge of the workings of the media.
 
Thorough knowledge of branding and marketing practices and principles.
 
Considerable knowledge of design and production of print materials used to promote and market Library services and programs.
 
Considerable knowledge of principles and practices of organizational administration and management, budgeting and human resource management.
 
Skill in dealing with the staff, citizens and the media on sensitive issues.
 
Skill in developing and producing creative and effective promotional materials for the Library District.
 
Ability to respond appropriately to questions from the media and citizens.
 
Ability to determine appropriate person to respond to questions as necessary.
 
Ability to remain calm and professional in stressful situations.
 
Ability to communicate effectively both orally and in writing.
 
Ability to prepare and present concise, clear responses and press releases.
 
Ability to plan, schedule and coordinate projects and programs.
 
Ability to establish and maintain effective working relationships with the media, elected officials and District employees.
 
Ability to deal tactfully and respectfully with citizen complaints.
 
Ability to effectively supervise and coordinate the activities of subordinate employees.
 
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
 
While performing the duties of this job, the employee is regularly required to use hands to finger, handle or feel objects, tools or controls; talk or hear; reach with hands and arms; walk and sit.
 
Specific vision abilities required by this job include close vision, color vision and the ability to focus associated with the constant use of computer monitors.
 
WORK ENVIRONMENT:  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
 
The noise level in the work environment is usually moderate.

 


Education:
Bachelor's degree in communications, public relations, journalism, advertising, marketing or public administration or related field and four (4) years of progressively responsible public relations, marketing or media experience; or any equivalent combination of related training and experience.  Successful completion of a criminal history background investigation is required prior to employment. Evening and weekend work hours may be required.

 


Multilingual:
N/A

Job open date:
05-09-2022

Application deadline:
05-13-2022

Apply at:
https://www.governmentjobs.com/careers/alachua

Additional information
Library Type:
  • Public Libraries

Job Type:
Full-time

Job Location

Physical address where the job position is located.

Job Place:
Alachua County Library District

Job Location:
Central Florida

Address:
401 E University Ave

City:
Gainesville

Zip:
32601

County:
Alachua


Institution Information
Institution Name :
Alachua County Library District

Address:
401 E University Ave

City:
Gainesville

State:
FL

Zip:
32601

Contact Information / How to apply
Contact Name:
Jonathan Flynt

Contact Email:
jflynt@alachuacounty.us

Contact Phone:
352-374-5275

Contact Fax:
352-338-3205

How to apply

NOTE: TO BE CONSIDERD FOR THIS VACANCY, ALL APPLICANTS MUST APPLY ONLINE AT: https://www.governmentjobs.com/careers/alachua


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